Tribes India expands its retail network to 122 outlets across the country

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Shri Arjun Munda, Union Minister for Tribal Affairs e-inaugurated via a video conference a ‘Tribes India Showroom’ in Indian Globe Chambers of LIC Western Zonal Office, Fort, Mumbai today. The inaugural event was attended by Secretary, MoTA Shri Deepak Khandekar, Chairman, TRIFED Shri R. C. Meena and MD, TRIFED Shri Pravin Krishna.  Renowned designer Ruma Devi and cine star Pooja Batra also participated in the  virtual inauguration.                                                                                                    Addressing on the occasion, Shri Arjun Munda said, “We are firmly standing behind 50 lakh tribal artisans and forest gatherers in their hour of need, steadily and firmly to sustain their income, employment and livelihoods.”Speaking about his ministry’s firm resolve and TRIFED’s concerted efforts to support the tribal brethren, Shri Munda said that taking the Prime Minister’s message forward to “Be Vocal for Local” and to promote the livelihood of the tribal people marketing, TRIFED, Ministry of Tribal Affairs has initiated these path-breaking initiatives that have a wide-ranging impact. In a bid to boost sales and enhance tribal income in these challenging times, Tribes India on Wheels – mobile vans stacked fully with Van Dhan natural produce, immunity boosters and other tribal products – has now been launched. These will take these products directly to the customer’s doorstep in 150 cities across the country.                                                                                              Shri Munda also expressed his happiness that tribal arts and character is being displayed attractively in this flagship store in the tinsel town and the financial capital, Mumbai . Lauding the tireless efforts of the team of TRIFED warriors, he hoped that the handiwork of these artisans and communities, which is essentially made from the heart, will now get a bigger market.He said that in a solid push to the existing infrastructure, two production centres for Minor Forest Produce processing as a part of the TRIFOOD project, in association with MoFPI and NSTFDC are being set-up in Jagdalpur, Chhattisgarh, and Raigad, Maharashtra – giving many thousands of tribals employment opportunities!

 

The TRIBES INDIA outlet which is located in the prestigious area of Fort is the third in the city of Mumbai; there are two existing outlets at Panvel and Juhu. The newly-inaugurated outlet at Indian Globe Chambers, D N Road, Fort, Mumbai is the 122nd Tribes India outlet across the country. Besides stocking products – arts and crafts from all the 27 Indian states, this is the first stop to focus primarily on Van Dhan essentials and immunity boosters – essential products during this pandemic.

 

Speaking on the occasion, Shri Deepak Khandekarcongratulated the entire team of TRIFED on their diligent efforts during the times of pandemic and reiterated the Ministry’s focus on “Be Vocal for Local.”

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